About
Highly accomplished Category Manager Lead with over 7 years of experience driving significant revenue growth, optimizing operational efficiency, and scaling strategic partnerships across e-commerce platforms like TikTok Shop and Weee! Inc. Proven ability to leverage data-driven strategies for merchant acquisition, product optimization, and campaign management, resulting in a 300% increase in partnerships and up to $10K/week in merchant revenue. Expert in enhancing user experience and streamlining operations, notably reducing support inquiries by 40% through scalable training and feedback systems.
Work
Sellery
|Multiple Category Manager Lead
Seattle, WA, US
→
Summary
Led a team of 4 to onboard and grow 15 TikTok Shop merchants, achieving $800 average hourly GMV through strategic optimization and promotional planning.
Highlights
Led a team of 4 to successfully onboard and grow 15 TikTok Shop merchants, aligning supplier goals with platform KPIs such as low-price SKU strategy and inventory turnover.
Achieved $800 average hourly GMV by optimizing listings, implementing strategic pricing, and executing promotional plans.
Analyzed key performance metrics (CTR, add-to-cart rate, conversion rate) to provide actionable insights for product selection, inventory planning, and campaign timing.
Partnered with TikTok category and livestream teams to interpret policy updates and implement promotion resources, driving real-time revenue growth and proactive merchant operations.
ByteDance
|Platform User Operation
San Jose, CA, US
→
Summary
Managed user support and policy training for TikTok Shop BPO users, resolving technical issues with a 96% satisfaction rate and reducing inquiries by 40%.
Highlights
Delivered 1-on-1 onboarding and troubleshooting for TikTok Shop BPO users, resolving technical and policy issues with a 96% satisfaction rate.
Led merchant enablement through training sessions and knowledge base design, reducing redundant inquiries by 40%.
Collaborated with data and product teams to improve tool UX and rollout via feedback tracking and performance dashboards, driving continuous iteration based on merchant needs.
Weee! Inc
|BD/Market Operation Lead
Seattle, WA, US
→
Summary
Spearheaded merchant acquisition and category growth, onboarding 150 merchants and increasing top merchant revenue to $10K/week through strategic campaigns.
Highlights
Onboarded and managed 150 merchants across high-velocity categories, expanding selection and matching supply to platform demand cycles.
Increased top merchant revenue to $10K/week through curated merchandising, creator partnership planning, and flash promotion campaigns.
Collaborated with product and logistics teams to improve ERP/WMS systems, reducing order processing time and enhancing fulfillment accuracy.
Mincoai Intelligence Co., Ltd
|Sales Consultant
Nanjing, Jiangsu, China
→
Summary
Leveraged CRM data and consumer behavior trends to guide merchants on SKU bundling and promotional design, driving up conversion and repeat rates.
Highlights
Utilized CRM data and consumer behavior trends to strategically guide merchants on SKU bundling and promotional design.
Drove increased conversion and repeat rates for merchants through data-guided sales strategies.
Alpath Tech Inc
|Marketing/Start-up Company
Seattle, WA, US
→
Summary
Conducted local market and competitor research to support app-based product launches and B2B business expansion to property managers.
Highlights
Conducted comprehensive local market and competitor research to inform app-based product launches.
Developed and supported B2B business expansion strategies targeting property managers.
Education
University of Oregon
→
Bachelor of Business Administration
Business Administration
Nanjing University
→
Bachelor of Business Administration
Business Administration
Skills
Stakeholder Management
Cross-functional Collaboration · Relationship Management.
Category Management
Assortment Planning · Product Lifecycle Management.
Consultative Selling
Customer Needs Analysis · Solution Selling.
Promotion&Merchandising
Visual Merchandising · Trade Marketing.
Database Management
Data Analysis · CRM Systems · Data Reporting.
Problem-Solving
Analytical Thinking · Decision Making.